The Friday Filter

This Is How To Keep it In-ter-ES-ting

My journal entries from last year read like a narrated chore list:

“Productive day. Wrote a lot, read for a solid hour. Now to run.”

I was doing things I supposedly enjoyed, but writing about them as though I were clocking shifts at a factory.

Lately, I’ve been trying to approach creativity differently: more lightly, more patiently, and with more interest in the process itself.

Not just creativity, either. Work. Errands. Exercise. Ordinary life.

“This is the real secret of life,” Alan Watts said, “to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it’s play.”

Any moment can become an adventure. Curiosity can turn a walk into an expedition. It can make a dull conversation fascinating. It can turn a mundane task into a game.

Thoreau wrote that “in wildness is the preservation of the world.” He believed the wild duck was swifter and more beautiful than the tame one. Good literature, like good thinking, has some of that wildness in it: curious, unplanned, unaffected.

The same may be true of a good life.

A Project of No Importance

After four intense years working on the atomic bomb in Los Alamos, Richard Feynman accepted a teaching position at Cornell.

Some of the country’s most prestigious institutions wanted him. Albert Einstein himself wrote to invite Feynman to join the Institute for Advanced Study at Princeton.

But Feynman felt like a fraud.

The years at Los Alamos had drained him. He was exhausted, uninterested in research, and unable to write more than two sentences about a scientific problem without losing focus.

“They expect me to accomplish something,” he thought, “and I can’t accomplish anything! I have no ideas.”

Then he realized that the expectations attached to these offers were impossible to live up to—and because they were impossible, he had no responsibility to try.

“It was a brilliant idea: You have no responsibility to live up to what other people think you ought to accomplish. I have no responsibility to be like they expect me to be.”

At Cornell, Feynman decided to return to what had drawn him to physics in the first place: fun.

“Now that I am burned out and I’ll never accomplish anything . . . I’m going to play with physics, whenever I want to, without worrying about any importance whatsoever.”

Within a week, he became interested in a wobbling plate someone had thrown in the cafeteria. He started playing around with the mathematics of its motion.

A colleague questioned the importance of this project.

“‘Hah!’ I say. ‘There’s no importance whatsoever. I’m just doing it for the fun of it.’ His reaction didn’t discourage me; I had made up my mind that I was going to enjoy physics and do whatever I liked.”

This project of “no importance” eventually contributed to the work for which he won the Nobel Prize.

The Activity Should Be In-ter-ES-ting

Years later, a young physicist named Leonard Mlodinow arrived at Caltech. Given complete freedom to research whatever he wanted, Mlodinow found himself paralyzed.

He kept looking around to see what subjects were popular and what other physicists considered worthwhile. String theory was gaining traction. Should he study that? Desperate, he went to Feynman for guidance.

As Mlodinow searched aloud for the correct answer, Feynman stopped him.

“Look, selecting a research problem isn’t like climbing a mountain. You don’t do it just because it is there. If you really believed in string theory, you wouldn’t come here asking me. You’d come here telling me.”

Feynman never lost that sense of personal direction. Even in old age, while succumbing to cancer, he was still as “fresh, gleeful, playful, mischievous, [and] curious,” Mlodinow writes.

His method was simple: he actively avoided “any activity that he did not find in-ter-ES-ting.”

Curiosity > Passion

Elizabeth Gilbert had already published three books when she began Eat, Pray, Love—a memoir that she thought people might mock for being so earnest.

But it was a book she needed to write for her own reasons. She was curious whether she could adequately describe her emotional experiences on paper.

When she asked her then-boyfriend if he was comfortable with her writing about him in her memoir, he said, “‘Well, it depends. What’s at stake?’”

As Gilbert writes in Big Magic:

I replied, ‘Nothing. Trust me—nobody reads my books.’

Over twelve million people ended up reading that book.

Eat, Pray, Love helped others understand themselves, but she wrote it to understand herself. “If I’d sat down to write Eat, Pray, Love with the sole aim of helping others, I would’ve produced an entirely different book. I might have even produced a book that was insufferably unreadable.”

She did not begin with a market opportunity, an important message, or a plan to change millions of lives.

She felt the tug of an inner curiosity and followed it.

She wrote to interest herself first.

Enjoy Your Life

There’s another story Gilbert tells in Big Magic that I find comforting whenever I start taking things too seriously.

The novelist Richard Ford was giving a talk at a bookstore in Washington, D.C., when a middle-aged man stood to ask a question.

The man said that he and Ford had a great deal in common. They were around the same age. They had begun writing at approximately the same time. They came from similar backgrounds and wrote about similar subjects.

The difference was that Ford had become a celebrated man of letters, while the other man had never been published.

Years of rejection had crushed him.

“I wonder if you have any advice for me,” the man said. “But please, sir, whatever you do, don’t tell me to persevere, because that’s the only thing people ever tell me to do, and hearing that only makes me feel worse.”

Ford expressed sympathy for the man’s disappointments. Then he said something to the man that made the audience freeze.

He told him to quit.

“I say this to you only because writing is clearly bringing you no pleasure. It is only bringing you pain. Our time on earth is short and should be enjoyed. You should leave this dream behind and go find something else to do with your life. Travel, take up new hobbies, spend time with your family and friends, relax. But don’t write anymore, because it’s obviously killing you.”

The room went silent. Then Ford smiled and casually added, “However, I will say this. If you happen to discover, after a few years away from writing, that you have found nothing that takes its place in your life—nothing that fascinates you, or moves you, or inspires you to the same degree that writing once did . . . well, then, sir, I’m afraid you will have no choice but to persevere.”

There’s a difference between perseverance and self-punishment.

Perseverance means playing the long game, and playing the long game requires a broader perspective.

You are not tied to your work and dragged around by it. You see your creative work for exactly what it is: something you do because you enjoy doing it. Something that is part of your life, but far from the entirety of it. Something you can smile and laugh about because, while you take it seriously, you know it’s not that serious.

You give it your time and attention, then turn that same interest toward everything else: the people you love, the books you read, the conversations you have, and the ordinary things happening around you.

You take it all in, soak it all up, and enjoy as much of it as you can.

That is how you keep it in-ter-ES-ting.

Unrestrained Restraint: Why the Greatest Creators Choose Limitations

20,000 songs

In 2002, when Matt Farley was in his twenties, he and his friend Tom set themselves an odd challenge: make 24 hours of music.

Eight months later, they finished.

Then they raised the bar: a 30 minute album every day for a year.

Eleven months in, they were creating some of the best compositions of their careers. “The more we forced ourselves to write and record,” Matt writes, “the more likely we were to create something great. And it worked.”

Years later, he raised the bar again.

After noticing that his quirky songs earned $2 or $3 a year, he did the math. If 20 songs could earn $60, then 20,000 songs could earn $60,000. If he could produce 20,000 songs, he could quit his day job and create full-time. His goal was to quit his day job by the time he turned 40.

He didn’t wait for inspiration. He gave himself a deadline, a target, and a system.

He would make lists of topics—animals, office supplies, cities, and so on. “Then I’d say, ‘This week, I’m doing 80 songs about animals.’ I’d look up the 80 most popular animals, and I’d write and record a song about each one. A few months later, when that animal album was successful (by my very low standards), I’d do an album for the next 80 most popular animals.”

One week, 80 songs about animals. The next, 80 songs about something else.

Constraint after constraint, song after song.

“As I got closer and closer to 20,000 songs, I finally quit my day job after 17 years. I was now a full-time artist. It was glorious!”

Since 2021, he’s continued making two movies a year and 100 songs a month. As of this writing, he’s written and recorded more than 26,000 songs.

“He Had No Choice”

Beethoven called Bach the “progenitor of harmony.” Bach’s influence stretches from concert halls to the Beatles to Lady Gaga, and even into outer space—three of his compositions were included on the gold-plated record aboard Voyager 1.

David Epstein writes that Bach’s creativity came from the constraints he imposed on himself.

Take The Art of Fugue, a piece many believe is his greatest achievement. It begins with a simple twelve-note theme. One voice enters, then another, then another, until four independent melodies weave around one another. Each wanders off in its own direction before eventually finding its way back to the original theme.

Next, Bach gives the same theme a new rhythm, then flips it upside down. Soon he’s layering the original melody with its inverted version, all while following an astonishing number of musical rules. As musician Peter Mendelsund puts it, the “Level of complexity: scarily high. But gird your loins because this is where things get nuts.”

With each new fugue, Bach pushes the simple theme even further—playing it right side up and upside down, at double speed and half speed, sometimes all at once.

Then comes one of its most remarkable moments. It “occurs because Bach had to avoid violating the rule about overlapping melodies that make certain jumps at the same time,” Epstein writes.

“He’s forced into this. He had no choice,” Mendelsund explains. “And it leads to some harmonic territory that’s truly, truly groundbreaking.”

“A Cul-de-Sac of the Customary”

The best creators don’t wait for unlimited time or resources. They create within constraints—and invent them if they have to.

Given complete freedom, our brains tend to follow the path of least resistance. We fall back on familiar ideas, repeat what’s worked before, or grab the first solution that comes to mind. As one creativity researcher put it, “Without constraints, composition takes place in a cul-de-sac of the customary.”

The artist Saul Steinberg said, “What we respond to in any work of art is the artist’s struggle against his or her limitations.”

It’s how you write 26,000 songs.

It’s how you create music no one has heard before.

The paradox is that constraints open up possibilities.

They’re less about limitations and more about freedom.

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Austin Kleon Made Me Want to Make Things Again: 9 things I learned from Don’t Call It Art about making bad art, wasting things, and finding my creative energy again

1. If you can’t write 1 book, write 100 books

If you’re struggling to write a book, here’s a great way to get unstuck:

Write hundreds of tiny books instead.

Inspired by Austin Kleon’s new book Don’t Call It Art, the words poured out of me when I changed my tools (paper scraps instead of Google Docs), scaled down the size, and decided not to call it a book.

2. What would this look like if it were fun?

If you want to be more efficient, you could ask: What would this look like if it were easy?

If you want to be more creative, you could ask: What would this look like if it were fun?

I taped that question to my monitor as a reminder.

3. Play is the important work!

I used to be too busy to play. I had too much important stuff to do.

But one of the best things I’m continuing to learn is that play is the important work!

Part of my office wall—the part that’s not covered floor to ceiling in books—used to have a random picture and an unused whiteboard. No fun allowed was apparently the message I was going for.

But after reading Don’t Call It Art, I broke out of my mental prison.

I tossed the picture and the whiteboard and put up a pegboard and paper holders. Then I took my art supplies out of the drawers they’d been crammed into and gave them a home—one where I can see them, reach for them, and interact with them every day.

And that’s exactly what I do now: create every day.

Just looking at it makes me smile.

4. Throw out the instructions

Some of the best, most original work gets made when the creator is not aware of the “right” way to do things. They aren’t trying to be groundbreaking. They just don’t know the rules yet.

Forget the instructions. Erase them from memory if needed.

Remember: elephants have great memories—it’s why they get stuck in place.

5. Waste things

The urge to save my materials—paper, stories, markers, pens, time—for the best ideas has no doubt deprived me of some of my best ideas.

I’ve come to learn: materials are not precious things.

They’re important, sure, but they’re not the point. They’re there to serve your craft and enrich your life.

Art is for life—not the other way around.

Use your best stuff now. It’s the only way.

6. Quantity leads to quality

Most often, the reason you feel stuck is because you’re thinking about quality.

The only way to get unstuck is to forget about quality and focus on quantity…which, inevitably, leads to quality.

7. Problems of output are usually problems of input

Ray Bradbury said he never had problems with output because he spent so much time on his input.

“If you stuff yourself full of poems, essays, plays, stories, novels, films, comic strips, magazines, music,” he said, “you automatically explode every morning like Old Faithful.”

We, too, must feed ourselves “to the point of bursting.”

8. You don’t need a vision—just create with what you have right now

Think of one of the best things that has ever happened to you.

Odds are you didn’t plan it. Odds are you couldn’t have planned it, because it was something beyond anything you could have dreamed of. The universe, fate, God, randomness—whatever you want to call it—worked on your behalf.

I’ve learned to let go and stop planning everything.

I had to stop obsessing over “vision.” Not only because vision is laughably limited, but because it keeps me from the only thing that matters: what I do in this very moment.

9. Make bad art and share it with the world

We don’t sing because we can’t hold a tune. We don’t paint because we’re not that good at it. In school, we learn to draw human forms with anatomical exactness and when you clearly don’t have a knack for it you spend the next 25 years not drawing because why bother when you suck at it?

The biggest thing I got from Don’t Call It Art is that it’s a great thing to make bad art.

I draw like a 4-year-old. And guess what? No one cares! Actually, I bet people would care if I shared it with them. There’s nothing more inspiring than art that looks like a 4-year-old could have made it.

It’s just so not that serious.

Create the things that make you feel alive, and share them with the world.

That’s your only task.

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