Philosophy

This Is How To Keep it In-ter-ES-ting

My journal entries from last year read like a narrated chore list:

“Productive day. Wrote a lot, read for a solid hour. Now to run.”

I was doing things I supposedly enjoyed, but writing about them as though I were clocking shifts at a factory.

Lately, I’ve been trying to approach creativity differently: more lightly, more patiently, and with more interest in the process itself.

Not just creativity, either. Work. Errands. Exercise. Ordinary life.

“This is the real secret of life,” Alan Watts said, “to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it’s play.”

Any moment can become an adventure. Curiosity can turn a walk into an expedition. It can make a dull conversation fascinating. It can turn a mundane task into a game.

Thoreau wrote that “in wildness is the preservation of the world.” He believed the wild duck was swifter and more beautiful than the tame one. Good literature, like good thinking, has some of that wildness in it: curious, unplanned, unaffected.

The same may be true of a good life.

A Project of No Importance

After four intense years working on the atomic bomb in Los Alamos, Richard Feynman accepted a teaching position at Cornell.

Some of the country’s most prestigious institutions wanted him. Albert Einstein himself wrote to invite Feynman to join the Institute for Advanced Study at Princeton.

But Feynman felt like a fraud.

The years at Los Alamos had drained him. He was exhausted, uninterested in research, and unable to write more than two sentences about a scientific problem without losing focus.

“They expect me to accomplish something,” he thought, “and I can’t accomplish anything! I have no ideas.”

Then he realized that the expectations attached to these offers were impossible to live up to—and because they were impossible, he had no responsibility to try.

“It was a brilliant idea: You have no responsibility to live up to what other people think you ought to accomplish. I have no responsibility to be like they expect me to be.”

At Cornell, Feynman decided to return to what had drawn him to physics in the first place: fun.

“Now that I am burned out and I’ll never accomplish anything . . . I’m going to play with physics, whenever I want to, without worrying about any importance whatsoever.”

Within a week, he became interested in a wobbling plate someone had thrown in the cafeteria. He started playing around with the mathematics of its motion.

A colleague questioned the importance of this project.

“‘Hah!’ I say. ‘There’s no importance whatsoever. I’m just doing it for the fun of it.’ His reaction didn’t discourage me; I had made up my mind that I was going to enjoy physics and do whatever I liked.”

This project of “no importance” eventually contributed to the work for which he won the Nobel Prize.

The Activity Should Be In-ter-ES-ting

Years later, a young physicist named Leonard Mlodinow arrived at Caltech. Given complete freedom to research whatever he wanted, Mlodinow found himself paralyzed.

He kept looking around to see what subjects were popular and what other physicists considered worthwhile. String theory was gaining traction. Should he study that? Desperate, he went to Feynman for guidance.

As Mlodinow searched aloud for the correct answer, Feynman stopped him.

“Look, selecting a research problem isn’t like climbing a mountain. You don’t do it just because it is there. If you really believed in string theory, you wouldn’t come here asking me. You’d come here telling me.”

Feynman never lost that sense of personal direction. Even in old age, while succumbing to cancer, he was still as “fresh, gleeful, playful, mischievous, [and] curious,” Mlodinow writes.

His method was simple: he actively avoided “any activity that he did not find in-ter-ES-ting.”

Curiosity > Passion

Elizabeth Gilbert had already published three books when she began Eat, Pray, Love—a memoir that she thought people might mock for being so earnest.

But it was a book she needed to write for her own reasons. She was curious whether she could adequately describe her emotional experiences on paper.

When she asked her then-boyfriend if he was comfortable with her writing about him in her memoir, he said, “‘Well, it depends. What’s at stake?’”

As Gilbert writes in Big Magic:

I replied, ‘Nothing. Trust me—nobody reads my books.’

Over twelve million people ended up reading that book.

Eat, Pray, Love helped others understand themselves, but she wrote it to understand herself. “If I’d sat down to write Eat, Pray, Love with the sole aim of helping others, I would’ve produced an entirely different book. I might have even produced a book that was insufferably unreadable.”

She did not begin with a market opportunity, an important message, or a plan to change millions of lives.

She felt the tug of an inner curiosity and followed it.

She wrote to interest herself first.

Enjoy Your Life

There’s another story Gilbert tells in Big Magic that I find comforting whenever I start taking things too seriously.

The novelist Richard Ford was giving a talk at a bookstore in Washington, D.C., when a middle-aged man stood to ask a question.

The man said that he and Ford had a great deal in common. They were around the same age. They had begun writing at approximately the same time. They came from similar backgrounds and wrote about similar subjects.

The difference was that Ford had become a celebrated man of letters, while the other man had never been published.

Years of rejection had crushed him.

“I wonder if you have any advice for me,” the man said. “But please, sir, whatever you do, don’t tell me to persevere, because that’s the only thing people ever tell me to do, and hearing that only makes me feel worse.”

Ford expressed sympathy for the man’s disappointments. Then he said something to the man that made the audience freeze.

He told him to quit.

“I say this to you only because writing is clearly bringing you no pleasure. It is only bringing you pain. Our time on earth is short and should be enjoyed. You should leave this dream behind and go find something else to do with your life. Travel, take up new hobbies, spend time with your family and friends, relax. But don’t write anymore, because it’s obviously killing you.”

The room went silent. Then Ford smiled and casually added, “However, I will say this. If you happen to discover, after a few years away from writing, that you have found nothing that takes its place in your life—nothing that fascinates you, or moves you, or inspires you to the same degree that writing once did . . . well, then, sir, I’m afraid you will have no choice but to persevere.”

There’s a difference between perseverance and self-punishment.

Perseverance means playing the long game, and playing the long game requires a broader perspective.

You are not tied to your work and dragged around by it. You see your creative work for exactly what it is: something you do because you enjoy doing it. Something that is part of your life, but far from the entirety of it. Something you can smile and laugh about because, while you take it seriously, you know it’s not that serious.

You give it your time and attention, then turn that same interest toward everything else: the people you love, the books you read, the conversations you have, and the ordinary things happening around you.

You take it all in, soak it all up, and enjoy as much of it as you can.

That is how you keep it in-ter-ES-ting.

Think About the Rats: On Letting Go So You Can Keep Going

In the 1950s, a Johns Hopkins biologist named Curt Richter dropped rats into glass cylinders half-filled with water and watched them swim.

The rats paddled around in frantic little circles, searching for a way out. Richter, as Nir Eyal writes, sat nearby with a stopwatch and recorded how long they kept going before they stopped trying.

Most lasted around fifteen minutes.

What’s interesting is that the rats were not drowning from exhaustion. Their muscles still worked, their lungs were fine. They had just decided, in their little rat brains, there was no point.

So Richter ran the experiment again, but with one small change.

He dropped a fresh group of rats in and watched them swim. Right when each one was about to give up, he reached in, scooped the rat out, dried it off, let it catch its breath, and plopped it back in the water.

How much longer would you guess those rats swam?

Thirty minutes? An hour? Double their original time? Triple it?

The answer: sixty hours.

Not sixty minutes. Sixty hours. Two and a half straight days of paddling. Roughly the amount of time it takes elite ultra-marathon swimmers to swim from Cuba to Florida.

They were the same type of rats as the first batch, with the same bodies. The only difference was that they now believed rescue was possible.

When I’m on the treadmill and my breathing is labored, I think about the rats.

I think about the rats when a blister on my foot is screaming, or when my mouth is painfully dry. Basically, I think about the rats when my brain is begging me to quit, but my body is still capable of continuing.

Marcus Aurelius said it’s shameful for the mind to give up when the body is still going strong. That’s what the rats remind me of. With the first group of rats, their minds had given up before their bodies.

The second group didn’t suddenly become stronger. They didn’t get better at swimming. Nothing about the water changed.

They had been pulled out once before. They knew, in whatever small way rats know things, that rescue could come.

So they kept swimming.

Their only job was to keep going.

Don’t Get Stuck in Preparation

Before landing roles in Euphoria and The White Lotus, Lukas Gage struggled to break into the industry.

At eighteen, he moved to LA and enrolled in an acting class while searching for an agent. But it turned out to be harder than he imagined. No one would talk to him. Maybe he just wasn’t cut out to be an actor.

Feeling low, he asked his acting teacher, Leigh Kilton-Smith, if she had a moment to talk. He confessed his doubts about his abilities.

“I really need you to tell me the truth,” he said. “What’s the worst thing about my acting?”

“You know my biggest criticism right now of where you are in your career,” she said. “I see your plan.”

“What?”

“Did I stutter? I said I see your plan. I see that you’ve done the work and now a day later you’re stuck in preparation, and you haven’t done the necessary work to let your plan go. [. . .] You’re relying on your plan, and that’s when your work runs the chance of being dull and uninteresting. You’re many things, Lukas, but uninteresting ain’t one of them.”

He thought he might cry. She was right, he knew, but he wasn’t ready to fully accept it.

“But if I don’t know what’s going to happen—”

Suddenly, something flew toward his head.

Reflexively, he reached out and grabbed it: a tissue box his teacher had thrown at him.

“What the actual fuck?”

“Bet you didn’t see that coming, did you?”

He had not.

“And yet you caught it. You didn’t have to think about it. You didn’t have to reference any notes on how to catch a tissue box being thrown at your head by your crazy acting teacher. You simply caught it, instinct kicked in, and you were in a state of trust.”

“Trust!” she continued. “Trust in yourself. It’s what’s missing from your characters, and from you, Lukas. The art suffers and runs the risk of looking and feeling and smelling and being like everyone else.”

Trust.

That was it.

The work he’d already done was in him. He didn’t need to cling to the plan anymore. He needed to trust himself enough to let it go.

“I can only say all this,” she added, “because I’m also deeply and profoundly afraid every moment of every day. I am a fuckup, I’m a fraud, but either I trust my life experiences and my path or I become the world’s oldest hooker.”

“Fuck you: you know how to do this.”

Early in his career, Breaking Bad star Bryan Cranston was auditioning constantly.

After each audition, he would pace by the phone, anxious to hear if he had gotten the part.

“And then when I heard I didn’t get the part, I’d marinate in disappointment and introspection. Could I have done something differently?

His wife eventually set him up with a self-help coach, who told Cranston he needed to focus on the process, not the outcome.

That’s when everything changed.

By detaching from the outcome, Cranston put himself back in control. He realized auditions weren’t about competing with other actors. They were about giving something.

“I wasn’t there to get a job. I was there to do a job. Simple as that. I was there to give a performance.” Whether or not he got the part was not up to him, and therefore not his concern. Instead of pacing by the phone after each audition, he would throw the script in a basket when he got home and forget about it.

“I’d let go. You can’t fake letting go. You have to really genuinely detach from it. If I’d get a callback, I’d fish out the script and say, ‘Oh yeah, I remember this guy.’”

Auditioning became enjoyable.

How could it not?

With the outcome no longer in charge, with his trust placed in himself and in the work instead of the result, he walked into each audition holding all the power.

That’s the thing about trusting yourself: it’s more a decision than a feeling.

When Christina Applegate first started working on the set of Anchorman, she had never done improv comedy. She walked around asking anyone who would listen, “Teach me, Obi-Wan.”

Steve Carell insisted that she didn’t need to be taught. She could do it on her own.

It was, Applegate writes, “such a beautiful act of belief in me.”

“No one sat me down and held my hand and looked lovingly into my eyes and told me their wisdom. They just said: ‘Fuck you: you know how to do this.’”

Trusting yourself is deciding to put your weight on what you’ve already practiced, what you’ve already lived through, what you already know.

The rest of it—the part you don’t control—you set down.

Then, you keep going.

Implement and microinvent

I changed up my reading plan this year: fewer books, more time with each one—wrestling with the ideas instead of just collecting them.

This month I read 1929: Inside the Greatest Crash in Wall Street History—and How it Shattered a Nation. It sent me down a rabbit hole—hours with ChatGPT, filling gaps in my investment knowledge, and asking it to explain things in new ways so I could understand. Then I actually did something about it, and made a few moves I’d been circling for months.

Knowledge is the easy part. Implementation is harder. And much, much more valuable.

In late 1928, Alexander Fleming discovered penicillin—an achievement hailed as one of the greatest inventions in any field. But for over a decade, penicillin had done practically nothing for humanity. It wasn’t until millions of dollars and hundreds of American scientists and engineers modified the production process, established clinical trials, and distributed the drug at scale that penicillin became viable. By March 1945—seventeen years after its invention—enough penicillin existed for nearly every person in America. Fleming won the Nobel Prize in Physiology and Medicine.

We tend to view inventions as these great Eureka moments. Edison’s lightbulb in 1879. The Wright brothers’ airplane in 1903. The big names everyone knows: Franklin, Bell, Tesla. It’s the Hollywood tale of the hero inventing something that saves the world.

“But this approach to history is worse than incomplete: it’s downright wrong,” write Ezra Klein and Derek Thompson in Abundance. “Implementation, not mere invention, determines the pace of progress.”

“‘Most major inventions initially don’t work very well,’ the economic historian Joel Mokyr said. ‘They have to be tweaked, the way the steam engine was tinkered with by many engineers over decades. They have to be embodied by infrastructure, the way nuclear fission can’t produce useful electricity until it’s contained inside a working reactor. And they have to be built at scale, the way Ford’s Model T came down in price before it made a big difference to the country.’”

In short, inventions need what Mokyr calls microinventions—“incremental improvements needed to turn a new idea into a significant product.”

Think of what Edison actually did.

In his lab, he tested hundreds of materials by burning them in a glass vacuum before discovering that carbonized bamboo worked as a lightbulb filament.

But inventing the bulb, Edison understood, was only part of the job.

If electric light was going to work in people’s lives, he needed to build the whole system around it—generators to produce the power, wires to carry it, sockets and switches to control it, and meters to track how much electricity people used so they could be billed.

“Edison did not make electric light possible,” Klein and Thompson continue, “But his microinventions did something more important: Through exhaustive tinkering, embodying, and scaling, he made electric light useful.”

In the late 1990s, Jennifer Doudna and her partner Jamie Cate produced a working model of an RNA molecule—the foundation of CRISPR, the most widely used gene-editing system today.

And here’s what’s interesting: scientists had already known about RNA for decades. But by implementing, by microinventing, Doudna and her team made RNA useful.

And this isn’t just for scientists.

At age 84, with a career spanning more than six decades, Bob Dylan is still writing, recording, and performing. He’s become an object of study: where does his creativity come from?

“These songs don’t come out of thin air,” he says. “If you sang ‘John Henry’ as many times as me—‘John Henry was a steel-driving man / Died with a hammer in his hand / John Henry said a man ain’t nothin’ but a man / Before I let that steam drill drive me down / I’ll die with that hammer in my hand.’ If you had sung that song as many times as I did, you’d have written, ‘How many roads must a man walk down?’ too. All these songs are connected. I just opened up a different door in a different kind of way. . . . I thought I was just extending the line.”

He discovered the music he loved, then implemented it into his own creativity kit. Microinventing, one line at a time.

If I had to sum up 2026 so far in a word, it would be implementation.

I signed my wife and me up for a CPR class and stocked up on first aid supplies. I pulled the trigger on a few investments I’d been sitting on. I’ve folded George Raveling’s line—choose to be happy, or very happy—into my daily affirmations. And I spent months immersed in Peter Attia’s Outlive, swapping in his diet and exercise advice until the scale started moving. I’m down 25 pounds so far.

Knowledge without action is like buying a “Come and Take It” bumper sticker but driving a Prius. The aggression is there, but the outlet isn’t.

Knowing is the easy part. The value is in the doing.

You know what you need to do.

Consider this permission to go ahead and do it.

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