Just that you help others with your weird little thing

One of my favorite reads this year has been Oliver Burkeman’s Four Thousand Weeks. And I’ve thought a lot about this passage:

“The only definitive measure of what it means to have used your weeks well: Not how many people you helped, or how much you got done; but that working within the limits of your moment in history, and your finite time and talents, you actually got to doing—and made life more luminous for the rest of us by doing—whatever magnificent task or weird little thing it was that you came here for.”

Isn’t that beautiful? For some reason, it reminded me of a couple of stories in Shoe Dog, another book I love.

Jeff Johnson’s Thing

Before Nike founder Phil Knight hired Jeff Johnson as Nike’s first full-time employee, Johnson worked as a social worker for Los Angeles County. On the weekends he sold Tigers—the Japanese running shoe made by Onitsuka. Johnson loved running and had a romantic view of it. It was almost like a religion to him. He believed that, done right, runners could run themselves into a spiritual, meditative state. One day in April 1965, his supervisor said that he didn’t think Johnson cared about his job as a county social worker. Johnson realized he was right—he didn’t care. So he quit. That day he realized his destiny—and it wasn’t social work. His destiny was to help runners reach their nirvana. “He wasn’t put here on this earth to fix people’s problems,” said Knight. “He preferred to focus on their feet.”

Belief

Before founding Nike, Knight was a salesman—a terrible one. Selling encyclopedias door to door had been a bust. He was only slightly more successful selling mutual funds. He resigned himself to the idea that he just wasn’t a salesman. But when Knight, a lifelong runner, received his first big delivery of Tigers (he had worked out a deal with Onitsuka who was seeking expansion in America), things changed. With a trunk full of Tigers, he drove around to different track events and showed them off to players, coaches, and spectators. He couldn’t write orders fast enough. 

He wondered why he was able to sell shoes but not encyclopedias. Was the difference in his selling ability really a matter of product? Then he realized: it wasn’t a matter of selling at all. It was a matter of belief. He believed in running. He believed the world would be a better place if people ran a few miles every day, and he believed that the shoes he was selling were better to run in. “People, sensing my belief, wanted some belief for themselves,” he said. “Belief, I decided. Belief is irresistible.” 

Stay the Course

Seneca used the Greek word euthymia for “believing in yourself and trusting you are on the right path, and not being in doubt by following the myriad footpaths of those wandering in every direction.” He said we should make this a constant reminder—to stay the course and not give in to distraction. Marcus Aurelius reminded himself to stay focused on doing his duty. “Concentrate every minute like a Roman . . . . on doing what’s in front of you with precise and genuine seriousness, tenderly, willingly, with justice.” With justice. With what’s fair, what’s right, and what’s useful for the common good.

Just that we do our duty, our magnificent task or weird little thing, and that we do it with justice, to make life more luminous for others.

These are two metrics that can guide us each day, and always.